Keyword Research
What is Keyword Research?
Keyword research is the foundation of the SEO cycle. Finding the right keywords is very vital in ranking your website to search engines like Google and Bing because this determines what the audience in the specific industry is looking for. Alongside this process, doing mapping is also important to make sure that the targeted keywords are specifically on the right page of your website.
As a person who knowledgeable in this field, I have a comprehensive process in doing this. I use different tools such as Ubersuggest, SEMrush, and Ahrefs to find the correct keywords for the niche of your business. Also, I make sure to organize those properly in a file so that I will not be lost along the process.
This image comes from the keyword research that was assigned to me during the bootcamp.
As you can see from the image above, that’s a simple keyword research that we did during the bootcamp wherein we used Ubersuggest as our SEO tool. Long-tailed keywords, volume, keyword difficulty, and intent are important factors you must look for when doing this process. But still, there is a baseline that you need to consider before choosing those keywords.
Benefits of Doing Keyword Research in SEO
Keyword research is a vital part of the process of doing SEO and doing it correctly will provide you a lot of benefits. So, what are these things?
1. Correct Target Audience
Choosing the right keyword for your content creation will lead you to the proper audience who are most likely looking for an engagement to the niche of your business. Then, eventually, this will convert to customers.
2. Boost in Search Engine Rankings
Keyword research assists in identifying what people are searching for, through this, creating quality content can help in improving the visibility of your website in the 1st page of search engine.
3. Increase in Sales
With proper process of doing it by focusing on low competition keywords through long-tailed keywords and then optimizing it through good content, there will be a possibility that your business might climb up through the 1st page of Google. This eventually leads to converting customers into sales.
Let’s start working together and I will provide you with all my knowledge in SEO and help you become visible in search engines and boost your sales.
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Los Banos, Laguna Philippines
Phone:
+63 948-232 -5311
Email:
jalalap08@gmail.com